Creating a website has never been easier. With an abundance of website builders now available, you no longer have to be a tech-genius to get a site of your own up and running. These builders can allow you to make a stylish website in minutes, but with little technical input required – just how good are they for SEO?
Why Do I Need SEO?
Good visibility on search is essential to online business success. Search Engine Optimisation is a powerful tool that allows potential customers to find your business easily and if your site is nearer to the top of the search results, there’s a good chance that users will click your site ahead of your competitors.
According to Search Engine People, search engines drive 300% more traffic to sites than social media – now, that’s a reason to make sure that you have an SEO strategy in place.
Isn’t SEO All About Good Content?
If you’ve created a stylish website with a fantastic user-experience and have loaded it with intelligent keyword-rich content, you should be all set to move your way up the rankings, right? While year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders, there are many more aspects to SEO lying behind the scenes of a website:
An HTML sitemap helps your website visitors to navigate your website, mapping out your category pages. This can then be turned into an XML format to be submitted to search engines so that search engine bots can crawl your pages.
A /robots.txt file is a file used to give instructions to search engine bots. In this text file, you can instruct bots not to crawl specific pages of your website.
Having a mobile-friendly website can play a big part in your SEO success. With mobile now driving 56% of all traffic, there has never been a better time to make sure that your website is responsive.
An SSL (Secure Sockets Layer) certificate is a method of security which encrypts data, helping to protect data like card numbers and passwords. Website owners will receive a small boost in rankings if an SSL certificate is place.
The Best Builders For SEO
Founded in 2003, Squarespace allows users to create simple design-focussed websites. Its easy to use builder means that you can create impactful websites with no coding knowledge.
SEO Benefits Include:
With Squarespace, XML sitemaps are automatically generated meaning that you don’t have to do anything manually. It includes the URLs for pages on your site for SEO-friendly indexing. Squarespace will also automatically update your sitemap any time you add or remove a page.
Unfortunately on Squarespace there is no way to manually edit the robots.txt file. Once your site is up and running a robots.txt file is generated excluding any Squarespace service URLs your site contains.
Although your website will automatically resize to the correct screen size, built-in mobile styling is not available with all Squarespace themes. The way your site appears on mobile will vary template by template, however Device View is available. This is where you can test your site’s responsiveness from a desktop while you’re editing your content.
A huge benefit of choosing Squarespace is that SSL certificated are site-wide and free to all users, meaning that you can ensure a secure connection throughout your site.
Shopify is specifically designed with ecommerce stores in mind. It allows you to display your products, track inventory and accept payments. Shopify comes with hundreds pre-designed themes, and if you do know a thing or two about code, you can customise your store further with custom CSS.
Like with Squarespace, Shopify will automatically generate a XML sitemap for you store. Once the XML sitemap has been generated, you’re then able to submit it to Google Console so that it can be crawled by Google’s search engine bots.
While the robots.txt technically cannot be edited, there are many workarounds online and third-party Shopify apps that allow you to.
Shopify has hundreds of free and premium ecommerce themes to choose from and the majority are mobile-friendly. You can easily search specifically for responsive themes within the Shopify theme store.
Since 2016, all Shopify stores have the option to activate a free SSL certificate meaning that all 200,000+ online stores powered by Shopify can be accessed using SSL encryption.
Serving over 110 million customers, Wix gives you the ability to build a professional website for free with no coding required. With over 500+ designer-made templates available, innovative apps and top-grade hosting, Wix allows you to create a website exactly the way you want.
An XML sitemap is automatically generated by Wix and can real-time update with your site’s information – meaning that it will update whenever you add or remove a page from your website. This sitemap can then be submitted to Google Search Console.
As with the other website builders mentioned, it is not possible to edit the robots.txt file which is automatically generated. Wix does however offer the option to add a no index tag to an individual page of your Wix site, preventing it from appearing in search engines.
Wix’s simple-to-edit themes means that it’s easy to adapt your website to look good and functions across a while host of devices. Using the Mobile Editor, your desktop site is automatically converted into a mobile-friendly site.
All Wix websites will be provided with an SSL certificate however, Wix does not provide SSL support for domains that have been connected to an external site.
With an overwhelming number of website builders available, it can be hard to choose the best one for your business, but these three all offer brilliant features that can not only help to improve your brand identity but your SEO too. Each website builder listed above has great capabilities and allows you to get your website up and running in 60 minutes of less. Which one will you choose?
Need a hand with your SEO? Get in touch with the team here!