Let’s face it, being small businesses, we’re all interested in gaining more success and growing our company. If you’re trying to attract customers through local SEO or Google Ads, you are probably very keen to get ahead of your competitors.
It might surprise you to know that there is a very useful selection of SEO tools that can help you look directly into the SEO strategy (or lack thereof) of your competitors, even showing you the keywords their websites are ranking for and the backlinks they have gathered!
You might be thinking: why would I want to know this information? There are a few answers to this, but simply put, SEO is all about competing for links, clicks and google ranks: if you want to compete effectively, it always helps to know what your competitors are doing.