If you have landed on this page then it wouldn’t be a surprise to hear that you may be having some difficulties with your Google campaigns and are looking for some nifty life hacks! Well look no further, I am here to help get the ball back rolling on your PPC campaigns.
According to Google, display campaigns reach 90% of global internet users and Statista suggests 88% of Google’s total revenue comes from advertising (that’s roughly $79.4 billion). With stats like that it’s no wonder so many people are wanting to jump on the PPC bandwagon! Working for a digital marketing agency I understand that campaigns can get pricey, which is why I have put together my top 4 free PPC hacks you need to know.
#1. Get Emotional
Don’t be scared to trigger some emotion within your ads. Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, once stated “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason.” and research from neurosciencemarketing.com suggests that campaigns with purely emotional content performed about twice as well than that with only rational content.
Check out the below ad from yourclothing.co.uk compared to the others shown. The headline ‘Designed with Curves in Mind’ instantly stands out from the usual ‘Women’s Plus Size Clothing’ and the description, ‘Feel Fabulous & Look Amazing!’ creates a feeling of empowerment for women. It’s no wonder it ranks #1 on Google right?