Google offers a number of different bidding strategies, which are each tailored to different types of campaigns, dependant on your goals. Here we will be discussing exactly what bidding strategies are, the different types and when to use them within your PPC campaigns.
What are Google Ads bidding strategies?
Bidding strategies are essentially how you choose to set bids for your ads. There are so many different variations you can choose from. Most people will choose an automated bid strategy over manual because well, nobody wants to continuously be manually changing their bids when there are so many great automated strategies to choose from. It is however important to choose the RIGHT bidding strategy for your campaign otherwise your results will suffer.