When it comes to the question “Should I be using SEO or AdWords for my business?”, the answer largely depends on your business goals. Each have differences and there are some instances where they can be used together for maximum results.
SEO’s main focus is to make sure your website organically stays ahead of the competition in Google’s search results. There are many components to achieving a great SEO campaign, and by optimising these components search engines will recognise your site and place it in a prime position.
There’s no doubt that high-ranking SEO results will bring you high-quality traffic. Ranking highly in Google is a sign that your website is a credible source – but it’s by no means a quick fix.
Google Ads is an advertising platform owned by Google. Advertisers can position their ads at the top of the Google search results and can choose to pay only when someone clicks on their advert. Why carry out an SEO campaign if you can just pay Google Ads to put an advert at the top of Google? The answer is all in the ROI and speed…
Both an SEO campaign and a Google Ads campaign will give you a healthy amount of clicks and leads, however there is a vast amount of data that suggests that ‘organic search’ visitors are more likely to trust your website and what you have to offer. After all, ranking highly in search engines for a keyword is a sign that you’re a key player in your industry. However to get to this point in an SEO campaign you have to be in it for the long-haul – optimising your website for certain keywords is a long term strategy and can be time consuming.
If done correctly, a Google Ads campaign can offer a significant return on investment over a short period of time. In short, Google Ads campaigns are the perfect tool for getting exposure on certain products or services within your business that SEO wouldn’t have time to contribute to.
If a quick ROI is what you’re after, Google Ads is a good way to kick-start your digital marketing strategy and gain immediate traffic. Just keep in mind that once you turn off your advertising campaign, the traffic will disappear.
When it comes to your long-term marketing strategy and you would like steady growth, an SEO campaign (if consistently maintained) will contribute towards steady and consistent traffic from qualified leads.
Which Is Best For Your Business
Weighing up the pros and cons of new marketing campaigns can be a daunting task, but by having clearly outlined objectives together with a desired timeframe you will be able to find the perfect fit for your business.
Need a hand deciding? Get in touch with our team and we’d be happy to help.