Online marketing and Google Ads pretty much go hand in hand. Google Ads is an amazing way of growing your business and grabbing those oh so hard to reach customers, problem is there are so many SME’s not taking advantage of this opportunity! I get it, your business has always performed perfectly well without the use of Ads, or in some cases, without the use of any online marketing. That’s good to hear, but is your business performing great? Has it reached it’s maximum potential? Without the use of Google Ads, I can promise you it hasn’t.
Many SME’s are under the impression that advertising on Google is just too expensive and that they don’t have the budget for it. However, this doesn’t have to be the case. If preparation and research is done properly before a campaign begins, you can achieve amazing conversions on an acceptable click budget. Did you know that for high commercial intent searches (someone actively looking to buy a product/service) paid ads get 65% of all clicks? That is an incredible amount of unreached potential for you guys.
So, if you are one of those SME’s who is unsure whether or not to take the Google Ads leap of faith then carry on reading because I have outlined 9 fantastic it can help grow your business!