A lot of my blog posts give advice on pay-per-click and the advantages of using Google Ads. You can see posts on a wide range of PPC topics such as shopping ads for fashion retailers, Google Ads for estate agents and Google Ads for SME’s. All this information is great and useful but are you still finding that even after following the advice, you still aren’t getting the conversions you want?
If you can see that relevant traffic is being driven to your site through Google Ads but have a worryingly low conversion rate, then it could all be down to your landing page.
A landing page is the web page which you drive your prospects to once they have clicked on either a search result or paid ad. It should be clear, concise and completely relevant to the users search query. A great landing page is crucial in gaining a good quality score on Google Ads and can also higher your SEO rankings.
I have found that the most successful landing pages consist of 5 main elements:
- A strong headline & sub headline
- A clear call to action
- Strong imagery
- Value proposition
Let’s take Shopify as an example: