Welcome to the Keyword Planner Guide, we’ll get to all the details very soon. There are many tools out there for keyword research but one of the best ones is Google’s very own Keyword Planner. In this blog I’ll tell you all about this tool and how you get use it effectively for your marketing strategies.
Google’s Keyword Planner is designed for PPC Marketers to conduct advanced keyword research. The tool gives a fantastic insight into related keywords within an industry, the auction/bidding history and, search volume.
This type of data is crucial for running successful insight-driven PPC marketing campaigns. Without it, you might as well be shooting in the dark with your wallet.
One of the best parts of the Keyword Tool is it is free to use for everyone.
However, in order to gain access to it, you need to have created a Google Ads account.
You can find out how to do this in our blog here – How To Create A Google Ads Account in 2021 (Easy Guide).
Now once you have set up your Google Ads account, log in. In the right-hand corner, you will see a wrench icon labeled Tools & Settings. Click this and a drop-down menu will appear revealing a wide range of tools.
As you can see in the image below (circled red), on the left-hand side you will find the header Planner under this list is the Keyword Planner tool.
If you’ve clicked on the Keyword Planner tool two options will appear for you. Discover New Keywords & Get search volume and forecasts.
In this guide, we’ll focus on Discover New Keywords. (Search Volumes and Forecasts are less accurate and thus less useful).
Discover New Keywords. It does what it says on the tin. This option is designed to help you find keywords to add to your list for your PPC Campaign. So if you are struggling to bulk-up your keyword list, then this should solve your problem.
Ideally, you will have already done some research on what people are searching for in your industry. In the search bar (circled in red below), you will want to type in a relevant search term. For example, if you are a plumber you may search “Plumbing services near me” or if you sell candles maybe try “aromatherapy scented candles”.
It’s important to think carefully about what you type here as this will dictate the insights Keyword Planner delivers. If you’re stuck on what to type then try searching for words or phrases related to your products or services.
You can also enter your domain or a relevant website in the field below the search option (circled blue). This will generate a list of relevant keywords to that particular domain. This can be useful when first creating a broad keyword list.
Now hopefully at this point, you have searched for a relevant term for your industry, service, or product. Once you’ve clicked ‘Get Results’ you’ll be greeted with a table of results.
This might look confusing or overwhelming but don’t worry, I’ll explain the main parts you need to focus on.
Firstly, at the top left of the table, you will be able to add filters. This enables you to really streamline your results to the most useful data you need.
Secondly, you will see the different headers for each column. You can in fact hover over each one to reveal an explainer box. If you click on the header it will automatically sort the table from highest to lowest & if you click once more then it’ll be sorted lowest to highest.
The top of the page bid can be a bit confusing but effectively Google base these figures on historical data for that particular keyword. You want to look at both the low and the high and find the average. You can use this average number as your starting point for that keyword when creating your PPC Campaign.
Now, you will see the checkboxes on the left to add the keywords you want. However, we recommend exporting the list into Google Sheets and removing the keywords you don’t want in the spreadsheet, and then adding the list to the campaign later when you are ready. You can download the results by clicking Download Keyword Ideas in the top right-hand corner.
To get an even stronger insight into the keywords you are researching, be sure to pay attention to the graph in the ‘Avg. Monthly Searches’ column.
This graph shows you the search volume over the past year. If you hover over the graph it will enlarge giving you a clearer picture of the overall trend. What can you do with this data? Well, it may be telling you different indicators and depending on your campaign you may want to act differently.
For example, if the search volume of a specific keyword is trending downwards then this could be an indicator that the market is shifting. You might think about not using this keyword but it may be an opportunity for cheaper clicks. The bidding cost for that keyword is going to be cheaper with less competition around and therefore your cost-per-acquisition (CPA) is going to be better value for money.
Make sure to look at multiple keywords and how they are trending. This will illustrate the bigger picture. Is the market shifting? Are you going to get enough clicks to make your campaign viable? Is anyone even using these search terms or should you be targeting different search queries?
You can extrapolate important information about your campaigns industry before even spending a single bit of money.
Straight to the point showing you the useful aspects of Google Ads Keywords Planner Tool.
I hope the above article has been useful to any business considering the benefits of PPC or Google Ads for their customer acquisition.
If there’s anything I’ve missed or if you have any questions, please get in touch and I’ll be delighted to assist. I can be reached on my direct email at email@example.com.
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