If you’re a UK small or medium business and sell to local customers, you’ll probably be very interested to learn the quickest ways to attract local SEO customers through Google.
Throughout the years, Google has made lots of changes to ensure the websites and content its users are receiving through search are most relevant and delivering a quality experience.
One of the most recent and influential algorithmic changes to local search, named Google Pigeon, was rolled out in July 2014 and established ways to give ranking priority to well indexed local websites for local search terms.
As an example, if I’m sitting in my house in Portsmouth and search the term ‘SEO Specialist’, Google knows the chances are I want a SEO Specialist in Portsmouth – and not based elsewhere in the UK.
Google accommodates local search requirements in 2 ways:
1) Broader localised organic search factors, and
2) What has been termed the ‘local stack’.
In this article, we’re going to focus primarily on the local stack.