I hear so many people complain about how expensive Google Ads are. That they have tried it in the past with no real ROI. However, often it’s because they are making small mistakes which can ultimately, in return, be massive money wasters.
Google Ads doesn’t have to be expensive if you know how to properly optimise a campaign. Below I have outlined some of the most common mistakes people are making that drain their budgets.
Don’t forget that it’s also important to take advantage of the free PPC hacks Google has to offer!