9 Pro Tips to take your Twitter presence from nothing to success
You have set up your Twitter account, perhaps posted a few Tweets but you have a small number of followers (probably you and your mum). Now you’re looking at other accounts with thousands of loyal followers and are wondering how on earth you are going to reach those numbers.
Well luckily for you we are in the same position. Using our previous experience in growing businesses social media presence, we have put together a list of our favourite, go-to actions that will guarantee an increase in followers for your company. Implement them into your marketing strategy now and watch your audience grow.
Maybe you don’t think it’ll be that easy? The truth is it’s not. But we’ll show you the right steps to get your feet firmly on the ground as early as possible in today’s social media climate.
Come with us on our journey and watch how our account grows over time and how yours can to.
“Success is not final; failure is not fatal: It is the courage to continue that counts.”
— Winston S. Churchill
OK, that quote might be a tad overkill but you have to be in the right mindset. You aren’t going to gain 100,000 followers overnight unless you want to buy them (I wouldn’t recommend that, you’d be shooting yourself in the foot…maybe failure is fatal).
Growing an engaged, loyal, audience takes time and patience…a lot of it. But putting these tips into place will put you on the right track for quick growth and success. Watch how your stats and analytics head in one direction. Up.
You: “I’m bored of reading so I will just scroll down now”.
Don’t worry we won’t waste your time anymore. Buckle-up and get ready to grow your Twitter presence!
1. Make some quick wins. Ask current and previous clients to follow the account and whilst you’re at it ask any friends or family
Your clients are already working with you which must mean they are interested in your business in some form and therefore would probably be interested in following your account. This is especially true if the type of content you’re posting is relevant to their industry. (More on that later).
Ask previous clients, not only will you be reminding them about your business, you will strengthen your existing relationship with them. Having worked with you before and ‘hopefully’ having had a positive experience, they are quite likely to be highly engaged in your content.
I know I joked about your mum following your account earlier but it could be a good idea. You never know who follows your family members and as a result, who could potentially be seeing any shared content. If your mum has a friend who’s a business owner they may very well see your content (if your mum shares it) and decide to follow you. This goes for friends too.
According to ‘Dunbar’s Number’ (a suggested cognitive limit to the number of people with whom one can maintain stable social relationships) we should be able to have around 150 stable relationships. On top of that, the average amount of Facebook friends we have, via Brandwatch, is 338. Chances are there are at least a handful of them who will want to follow you on Twitter.
2. Add a link to Twitter (& other social media) to email signature
This might be an obvious one to some but I think it’s worth highlighting. Your email signature needs to look professional and having easy to view icons with links will really help. It makes you look like you know what you are doing.
Make sure your icons are high-quality images that are all the same size. You can read more about how to create the perfect email signature here. I’m sure you have noticed the difference between receiving a professional signature email vs an amateur one. It also helps with general brand awareness.
The reason this is quite a useful tool is that people often want to contact you or your business directly, research you or learn more about you. Your email contact list is a fantastic place to go to reach more engaged potential followers.
3. Make sure a link is present on your website and CTAs
Whilst we are on the topic of posting links, have you made sure your website has social media icons in an easy-to-see place. This is especially valuable if you have a website that receives a high amount of traffic.
The majority of people visiting your website are clearly somewhat interested in what you do or offer so it is logical to think that they might want to follow you. Don’t just hide your social media links at the bottom of the page, get them to scroll with the page or somewhere clearly viewable and accessible to the user.
Have Call-To-Actions (CTAs) on your site as well. Tell them to follow you, you’ll be surprised how many people do as they’re told. Maybe you have a pop-up that says “Enjoying our website? Follow us on Twitter now for exclusive content.”
4. Embed Tweets from your Twitter feed on any blog posts you do
If you run a blog on your website that generates a good amount of traffic then you want to send the eyeballs on your beautifully crafted blogs to your equally beautiful Twitter account. They are reading your content on one platform so get them straight over to more of your content on Twitter.
Embedding your Tweets is fantastic when it is done correctly. Make sure the Tweet is relevant and informative, giving people a reason to read it. Add a CTA somewhere near it as well, further encouraging your readers to head to your social media page. Follow us here.
5. Use an existing network of colleagues or contacts
We spoke about friends and family earlier and even email contacts but take that a step further with current and past colleagues and contacts. Get people in your business to follow the account, that will help get the ball rolling. Your past colleagues may be interested in following too, particularly if they’re in the same industry.
Go through your LinkedIn, see if there is anybody that would interested in your content or who would happily follow you if you asked. There’s no shame in asking, use it as an excuse to spark up a conversation with a useful contact.
Check your phone contacts, WhatsApp Group chats, and Facebook Groups. Anywhere you can find a list of potential followers use that data to target relevant people. Send them personal messages talking about how you are excited to be launching your Twitter account and why you think they might be interested.
Let’s take a little break, we are halfway through!
All of the above tips have been off Twitter and there is still plenty more we can do on Twitter itself. But putting the first five actions into place should help get things rolling. The main take away from the above is that you are fuelling the foundation of your account with highly engaged users. People who have or had an interest in you or your business. This should help get you on the way to your first 100 followers. You want your followers to be as engaged as possible as that will result in it more shares interactions and thus further increase your follower growth.
It’s the snowball effect, those who follow you and are highly engaged are more likely to share your content. As they’re interested, it is also likely those who they are connected with will be too. Some of them may follow you and then the process repeats itself.
It’s time to take a look at some actions you can start doing on Twitter now. Keep reading and we’ll give you a bonus tip at the end!
6. Make sure the account has a human tonality and be clear on the style of content you want to post
If you are sending people to your Twitter account and expecting them to stick around then think about why. Why would someone follow you? What are they getting from your account? How is it impacting their life? Think about these questions carefully as this will help you craft a style.
Let’s say you have a cake shop. You sell some yummy goods! But once you’ve posted a few pictures of your cakes what do you do next? Well, you’re not the only one who likes cakes. There’s a community for everything on the internet, so find yours. Start sharing baking tips, new recipes, old recipes, new decorations, tutorials, seasonal events or national days. If you plan your content ahead of time then you’ll have no problem but just be consistent with the style. Your followers need to know what they are following, changing style frequently will confuse them and make them unfollow. If you are an educating account posting tutorials or tips then don’t suddenly change to a personal life update account.
Also, don’t be boring. If you sound like a robot then people will not want to follow or engage. Of course, there are exceptions depending on your industry. If you are a lawyer then posting funny memes might not be appropriate, (no matter how funny). Speak like your demographic. These are the people who you want to engage with, so speak like them. That will resonate with them and make them feel more in-line with the Twitter account.
7. Utilizing hashtags. Actively look for Industry hashtags used by people/accounts who have similar interests
Hashtags are extremely effective when used properly. Without hashtags, your account will get little exposure. Hashtags are used to categorize Tweets when people search for specific topics. They are most effective when used; during events, at locations, trends, topics, and industry terms. Doing a little bit of ‘hashtag research’ can help your Tweets go further.
You can use as many #’s as you want within your Tweet but we recommend no more than three. They should be used effectively and not just slapped on to the end #Fact #Marketing #FollowUs. How do you know when to use specific hashtags or which ones to choose? First, navigate to ‘Trends for you’ on Twitter, this will provide you with a list of trending hashtags personalized for you. Have a browse here for topics you could Tweet about. Again make sure all your posted content is relevant to your overall style and plan. Hashtagify is a great resource to see popular hashtags and see relevant words, helping inform the decisions you want to make when posting.
8. Follow people who are following accounts that provide a similar service or accounts within the industry that would have similar interests
It’s just like real life, we like hanging out with those that we share interests with. In the old day’s you could get away with just following thousands of people at once and hoping some would follow you back. You can still try that if you want but you’ll most likely get banned or just have an account with loads of ‘dead or bot accounts’ following you.
So instead follow people who are actually likely to follow back and stick around. A great way of doing this is by going to industry leaders who often have several thousand followers and clicking on their followers. Here you can see a list of people who are interested in the same industry as yours. Have a look at their profile and if they seem like someone in your demographic then you should follow them. Not everyone will follow back but a few will and you can start building a following of your own. We suggest following around 20 interest-matched accounts a day. This keeps you way under Twitter’s spam limit and won’t take up too much time of your day.
It’s worth following industry influencer accounts too. When they post content to their large audiences you can see who is highly engaged in the replies to their posts. You should be engaging here to where people might click on your profile if they like what you have to say.
9. Tagging, ‘Quote-Tweeting’ and interacting with notable accounts within the industry
There are several ways to trying and get an influx of followers. One way is by getting a notable account with a large audience to interact with you. Imagine an account with 30,000 followers ReTweeting you. You’ll probably get a handful of followers from that.
But this won’t just happen, you need to enable it and increase your chances. Reply to their posts and interact with them by taking part and initiating discussions. If they like what you say then others might too.
You can also talk about a subject and tag a notable account in the Tweet. For example, “We started this Twitter account to share our knowledge of #SEO and #PPC and found @ProvenConceptHQ blog an extremely helpful tool to get us started. What do you think of it?”
In the above example, you can see that we’ve used hashtags aimed at our industry keywords and @ a notable account as well as asking a question to try and instigate a discussion. This gives us the best chance of reaching a wider audience.
*10. Create Public lists and add people who you think might be useful and also could follow you
Inside Twitter, you can make lists. You can either make them private or public. If you make a public list then it will notify anyone you add. Now you can use this notification to your advantage. Add relevant accounts that you think might be interested in your content. They will get the notification that they have been added to the list and will most probably click your profile to see who you are. If they like what they see, then you’ll have a new follower!
Marketing Assistant at Proven Concept – working with SEO, Social Media and PPC.