PPC is a great way to generate sales but writing the perfect ad copy can be challenging at times. With very limited characters it’s difficult to know what information you should be including and what information can be left to your landing page. It’s important to remember that an ad is the first impression a prospect will receive about your business and you will be competing against your competitors, so it has to be a winner!
So, how do you write kick-ass ad copy? And what needs to be included?