You have come to this page to find out whether you should be using ad extensions on your campaigns, right? Well hold fire just a sec because I have some interesting stats for you. Research indicates that 72% of businesses that are currently engaging in marketing activities plan to increase the scale of their PPC functions. That’s almost three quarters worth! Why is this? Well it could have something to do with the fact that almost two-thirds of consumers set on buying a product will click on paid advertisements 65 percent of the time.
With the competition rising it’s now more important than ever to make sure you guys are on top form and the best way to do this is by using ad extensions across all campaigns and all ads. Think about it, if you and your competitor are in a Google Ads auction and you both have similar ad ranks and quality scores but only one of you are taking advantage of ad extensions, who do you think is going to win?
Ad extensions boost your CTR by several percentage points, increases your ad visibility, gives your ad greater value and to top it all off are completely free. I know, you’re thinking I must be kidding, huh? But no I’m not, if someone clicks on your extension you only pay the same amount you would have paid if they had clicked onto your ad header.
You can learn more about free PPC hacks Google has to offer here.
Google suggests using all ad extensions relevant to your business goals. This is because Google Ads selects which extensions to show in response to each individual search on Google to maximise the performance of your ads.
Remember; just because you are using ad extensions, it doesn’t mean that they will show every time your ad gets an impression.
So, what extensions are best recommended?
Ads with call extensions get a 8% higher CTR
This one is pretty simple. A call extension is…you got it! Adding your company’s telephone number to an ad to make it easier for customers to contact you. Of course this ad extension will only show on mobile devices, however 70% of mobile searchers call a business directly from Google Search so I’d be pretty confident in going ahead and saying that this extension is more or less a must have.
Remember your business goals, if you are an e-commerce store and want people to click onto your website to make a purchase then I’d stay away from call extensions.