Whether your business sells products or services and whether you sell to consumers or businesses, now is the time to ensure your online channels are generating sustainable revenue streams for your business.
Even businesses that have traditionally sold products via point of sale (retail) or through a distribution network are now recognising the importance of enabling remote online options to their customers. And businesses that have always known the importance of such are now looking to expand their online presence.
As the United Kingdom enters stricter measures and potentially looks at a lockdown situation, the sad truth is that companies will suffer and possibly collapse if they fail to adapt.
Businesses learning to adapt to this situation can fortify and protect their companies for any future scenario.
In this blog, we’ll look at the different ways Pay-Per-Click advertising is helping businesses overcome uncertainty and keep the ship stable.
The 6 Ways PPC Help to Overcome Uncertainty
Pay-Per-Click advertising is able to offer a number of benefits over other marketing or advertising channels. These include:
Every single click, phone call, and order can be tracked back with pin-point transparency. That data then feeds back into the campaign to ensure the best profitability for the customer.
4. Value For Money
At this time when your competitors may be stripping back their marketing efforts may present a golden opportunity for your business to take market share. Pay-Per-Click advertising works on a closed auction basis, so the fewer competitors you’re against, the cheaper your advertising costs will be. Meaning more cash in your pocket.
5. Remote Functionality
Everything can be set up and managed remotely (online) in a Pay-Per-Click campaign. There is no real need for face to face contact. At this time of social distancing, we tend to share online meetings or phone calls with our customers to keep communication flowing.
6. Low-Risk Commitment
Nobody knows how the next few months will pan out so this is definitely not the time to be making long commitments. Google or Facebook ads can be switched off and on whenever you like, meaning control for our customers and (relatively) sleep easy nights.
Additionally, we have decided to offer our Pay-Per-Click management services with a low-risk 7 day notice period, to help businesses through these uncertain times.
We hope the above provides some clarity on the benefits and are pleased to be helping a number of businesses through the challenges that Coronavirus is presenting.
Thanks for reading!
Marketing Assistant at Proven Concept and Trained BBC Digital Journalist. A passionate marketer and digital creator. I am dedicated to designing exciting and compelling strategies to promote business growth and development. Obsessed with anything digital or creative..