Overcoming adversity has quickly become the ‘new normal’ and PPC marketing has been playing an important role in helping businesses learn new ways to prosper in tough times. In this article, we’ll be exploring the ways that PPC marketing has been fitting in to the sales and marketing processes of various business types and will continue to help businesses adapt through the years and decades that lie ahead.

Google In-Market audiences are fairly simple. They represent a collection of people that Google deems to be ‘in the market’ or in other words, demonstrating buyer characteristics based on their recent behaviours. We’ll explore how these can be used to focus your Google Ads campaigns towards ready to buy customers.

Remarketing is a much talked about topic in the marketing world. But what actually is it? How does it work? And how should you and your business implement this into your strategy? Read this blog post now to learn the ins and outs of remarketing and help rethink the way your marketing plan is laid out.

Navigating your way through the PPC world can feel like a maze sometimes. But there is help out there and if you know the right places to look, you can really push and develop your digital marketing skills. In this blog post we highlight some of the best sources out there which will allow you to expand your PPC knowledge.

Pay-Per-Click Advertising is full of jargon. At times it can feel as though you are learning a whole new language. Fear not though, as we bring you this simple guide that will walk you through the definitions of digital advertising. You’ll be fluent before you know it.