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Average read time: 5 minutes

Even with the best Google Ads knowledge in the world, the best products or services, and even with the best website in the world, there’s always 6 factors that will ultimately decide the success or failure of a Google Ads campaign.

The 6 Reasons PPC Became so Popular During Lockdown

By James Warwick, 11 August 2020

google ads consultant in portsmouth james warwick
Read time: 5 minutes
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Overcoming adversity has quickly become the ‘new normal’ and PPC marketing has been playing an important role in helping businesses learn new ways to prosper in tough times. In this article, we’ll be exploring the ways that PPC marketing has been fitting in to the sales and marketing processes of various business types and will continue to help businesses adapt through the years and decades that lie ahead.

PPC Pricing: How Much Should a PPC Agency Cost?

By James Warwick, 21 February 2020

google ads consultant in portsmouth james warwick
Read time: 6 minutes
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The Pay Per Click industry is driven by the idea that ‘money makes money’ and in this sense, the more you spend, the more you earn. However, when it comes to PPC agency pricing, this is not always the case. Some agencies adopt a one-size fits all approach, whilst others customise pricing to each customer.  In this post, we cover the pros and cons of each structure, to help decide which option is best for you.

Google In-Market Audiences List (Complete List)

By Paul Clarke, 26 August 2020

ppc consultant in hampshire paul clarke
Read time: 7 minutes
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Google In-Market audiences are fairly simple. They represent a collection of people that Google deems to be ‘in the market’ or in other words, demonstrating buyer characteristics based on their recent behaviours. We’ll explore how these can be used to focus your Google Ads campaigns towards ready to buy customers.

Remarketing: The Secret Behind Lower Acquisition Costs

By James Warwick, 11 September 2020

google ads consultant in portsmouth james warwick
Read time: 6 minutes
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Remarketing is a much talked about topic in the marketing world. But what actually is it? How does it work? And how should you and your business implement this into your strategy? Read this blog post now to learn the ins and outs of remarketing and help rethink the way your marketing plan is laid out.

Top 10 PPC Blogs to Educate your Mind

By Paul Clarke, 22nd February 2020

ppc consultant in hampshire paul clarke
Read time: 10 minutes
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Navigating your way through the PPC world can feel like a maze sometimes. But there is help out there and if you know the right places to look, you can really push and develop your digital marketing skills. In this blog post we highlight some of the best sources out there which will allow you to expand your PPC knowledge.

ppc consultant in hampshire paul clarke
Read time: 5 minutes
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Pay-Per-Click Advertising is full of jargon. At times it can feel as though you are learning a whole new language. Fear not though, as we bring you this simple guide that will walk you through the definitions of digital advertising. You’ll be fluent before you know it.

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