4 Ultimate Ways To Increase PPC Campaign Traffic To Maximise Your Advertising Success
By James Warwick, 22 January 2021
By James Warwick, 22 January 2021
Average read time: 6 minutes
It can be a bit demoralising seeing the campaign you spent ages putting blood, sweat, and tears into just not performing well and receiving little traffic. Well, there may be some simple changes you can make to get the results you desire.
By James Warwick, 08 February 2021
Average read time: 10 minutes
Before you set up a Google Ads PPC campaign, you want to make sure you are getting the most for your money. Generating a target Return on Investment is important but what are some actionable decisions you can take to help make this happen.
By James Warwick, 30 December 2020
Average read time: 6 minutes
Google Ads Keyword Planner is an essential tool for any PPC marketer or anyone working within the digital marketing world. In this blog we give you all the information you need to equip you for next-level keyword research.
By James Warwick, 11 January 2021
Average read time: 12 minutes
Using Negative Keywords is one of the most effective ways to drive costs down whilst increasing CTR and conversion rate in your Google Ads PPC Campaign. This blog post gives you a deep understanding of how they can be implemented.
By Paul Clarke, 06 November 2020
Average read time: 5 minutes
Even with the best Google Ads knowledge in the world, the best products or services, and even with the best website in the world, there’s always 6 factors that will ultimately decide the success or failure of a Google Ads campaign.
By James Warwick, 18 December 2020
Average read time: 10 minutes
Setting up a Google Ads Account is imperative to the beginning of a successful PPC Marketing Campaign. However, this can be a task in-itself. This blog post will guide you through the process with easy to follow illustrations.
By James Warwick, 11 August 2020
Overcoming adversity has quickly become the ‘new normal’ and PPC marketing has been playing an important role in helping businesses learn new ways to prosper in tough times. In this article, we’ll be exploring the ways that PPC marketing has been fitting in to the sales and marketing processes of various business types and will continue to help businesses adapt through the years and decades that lie ahead.
By James Warwick, 21 February 2020
The Pay Per Click industry is driven by the idea that ‘money makes money’ and in this sense, the more you spend, the more you earn. However, when it comes to PPC agency pricing, this is not always the case. Some agencies adopt a one-size fits all approach, whilst others customise pricing to each customer. In this post, we cover the pros and cons of each structure, to help decide which option is best for you.
By Paul Clarke, 26 August 2020
Google In-Market audiences are fairly simple. They represent a collection of people that Google deems to be ‘in the market’ or in other words, demonstrating buyer characteristics based on their recent behaviours. We’ll explore how these can be used to focus your Google Ads campaigns towards ready to buy customers.
By James Warwick, 11 September 2020
Remarketing is a much talked about topic in the marketing world. But what actually is it? How does it work? And how should you and your business implement this into your strategy? Read this blog post now to learn the ins and outs of remarketing and help rethink the way your marketing plan is laid out.
By Paul Clarke, 22nd February 2020
Navigating your way through the PPC world can feel like a maze sometimes. But there is help out there and if you know the right places to look, you can really push and develop your digital marketing skills. In this blog post we highlight some of the best sources out there which will allow you to expand your PPC knowledge.
By Paul Clarke, 20th December 2019
Pay-Per-Click Advertising is full of jargon. At times it can feel as though you are learning a whole new language. Fear not though, as we bring you this simple guide that will walk you through the definitions of digital advertising. You’ll be fluent before you know it.
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