PPC Blog

Overcoming adversity has quickly become the ‘new normal’ and PPC marketing has been playing an important role in helping businesses learn new ways to prosper in tough times. In this article, we’ll be exploring the ways that PPC marketing has been fitting in to the sales and marketing processes of various business types and will continue to help businesses adapt through the years and decades that lie ahead.

The Pay Per Click industry is driven by the idea that ‘money makes money’ and in this sense, the more you spend, the more you earn. However, when it comes to PPC agency pricing, this is not always the case. Some agencies adopt a one-size fits all approach, whilst others customise pricing to each customer.  In this post, we cover the pros and cons of each structure, to help decide which option is best for you.

Google In-Market audiences are fairly simple. They represent a collection of people that Google deems to be ‘in the market’ or in other words, demonstrating buyer characteristics based on their recent behaviours. We’ll explore how these can be used to focus your Google Ads campaigns towards ready to buy customers.

Remarketing is a much talked about topic in the marketing world. But what actually is it? How does it work? And how should you and your business implement this into your strategy? Read this blog post now to learn the ins and outs of remarketing and help rethink the way your marketing plan is laid out.

Navigating your way through the PPC world can feel like a maze sometimes. But there is help out there and if you know the right places to look, you can really push and develop your digital marketing skills. In this blog post we highlight some of the best sources out there which will allow you to expand your PPC knowledge.