Google Ads marketing clearly has huge benefits for small businesses looking to get top of Google…
Instant presence at the top of search results, instant visibility in analytics, and flexibility to switch campaigns on and off at will, to name but a few.
The risks of PPC campaigns are well reported too, with widespread horror stories of business owners managing their own campaigns and losing hundreds of pounds in a single day.
The thing is, Pay Per Click marketing doesn’t have to be risky at all. In fact, it can be the most effective tool for helping discerning business owners to mediate risk, by following a few simple principles. In this post, we’re going to cover the most important principle of effective Google Ads management: Segmentation.
Some of our advice is actually contrary to Google’s advice of throwing tonnes of keywords into single Ad groups and hoping for the best. Our experience tells us this approach is costly and hinders performance, with the only winner in these situations being Google’s bottom line.
Our Google Ads method will ensure the consistent success of your Pay Per Click Marketing.