Are you new to Google Ads? Or maybe you’ve been on Google’s advertising platform for a while but have only ever really tried keyword text ad campaigns? Either way you have come to this post for a reason; you’re thinking about starting a shopping campaign! I am going to say that 100% is a great idea (of course only if you provide eCommerce services) and I’ll tell you why…
What are Shopping Campaigns?
Google defines shopping ads as ‘ads that include rich product information, such as product image, price and merchant name, and use data attributes from the product information that you submit in your Merchant Center data feed.’ To put it simply shopping ads are created through a platform called Merchant Center where you input all the relevant information about your products. From here you can set up the shopping campaign through your Google Ads interface and your ads will then be eligible to appear in a number of different places such as Google Search, Images and Youtube to name a few.
With Q1 of 2018 being over research shows that Google Shopping spend has already sky rocketed up 40% year over year, so now really is the time to get started. I have outlined just a few of the benefits to using shopping campaigns below: